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| ERP Reinvented for the AI Era","Lensing is an AI-native ERP platform that replaces outdated systems, streamlines operations, cuts costs, and enables rapid adaptations for faster, smarter growth.",{"headerCta":85,"topBanner":93,"signIn":91,"investors":113,"description":124,"footerCta":125,"socialMedia":130,"locations":137,"emailAddress":154,"badges":155,"footerCallout":160,"gatedHeadline":171,"gatedIntro":172,"gatedFormId":173,"signupForm":174},{"buttons":86},[87],{"label":88,"internal":89,"external":91,"style":92},"Get a Demo",{"__typename":90},"BookDemoRecord","","button",{"showBanner":94,"bannerText":95,"bgColor":96,"variant":97,"headline":98,"cta":99,"badgeImage":106},true,"\u003Cp>Everest is now Lensing. Read the \u003Ca href=\"https://lensing.ai/blog/everest-is-now-lensing/\">announcement from our founders\u003C/a>. \u003C/p>","accent","big","Everest is now Lensing. Read the announcement from our founders. ",{"buttons":100},[101],{"label":102,"internal":103,"external":91,"style":92},"Read why",{"__typename":104,"slug":105},"PostRecord","everest-is-now-lensing",{"url":107,"alt":108,"width":109,"height":110,"focalPoint":111},"https://www.datocms-assets.com/160976/1785453684-erp-article-everest-is-now-lensing.png","Everest is Now Lensing",1040,800,{"x":112,"y":112},0.5,{"title":114,"logos":115},"Investors",[116,118,120,122],{"url":117},"https://www.datocms-assets.com/160976/1749761147-sutter-hill.svg",{"url":119},"https://www.datocms-assets.com/160976/1749761146-altimeter.png",{"url":121},"https://www.datocms-assets.com/160976/1749761146-redpoint.png",{"url":123},"https://www.datocms-assets.com/160976/1750290368-dl.png","Lensing is an intelligent, AI-powered platform that replaces outdated systems, streamlines operations, cuts costs, and unlocks real-time insights for faster, smarter growth.",{"buttons":126},[127],{"label":128,"internal":129,"external":91,"style":92},"Contact",{"__typename":90},[131,134],{"platform":132,"url":133},"linkedin","https://www.linkedin.com/company/lensing-ai/",{"platform":135,"url":136},"youtube","https://www.youtube.com/@lensingai",[138,142,146,150],{"location":139,"address":140,"coords":141},"North America","280 Hope Street\nMountain View, CA 94041","130,290",{"location":143,"address":144,"coords":145},"Germany","Max-Jarecki-Straße 21, 69115\nHeidelberg, Germany","650,252",{"location":147,"address":148,"coords":149},"Brazil","Mostardeiro, 800 - room 702\nPorto Alegre - RS, 90430-000","384,636",{"location":151,"address":152,"coords":153},"South Africa","The Foundry, 74 Cardiff Street, Green Point, Cape Town, 8005, South Africa","680,624","info@lensing.ai",[156,158],{"url":157},"https://www.datocms-assets.com/160976/1749761602-aws.png",{"url":159},"https://www.datocms-assets.com/160976/1749761602-aicpa.png",{"image":161},{"url":162,"width":163,"height":164,"alt":12,"responsiveImage":165},"https://www.datocms-assets.com/160976/1784814619-lensing-footer-cta.png",754,592,{"srcSet":166,"webpSrcSet":167,"sizes":168,"src":162,"width":163,"height":164,"aspectRatio":169,"alt":12,"title":12,"base64":170},"https://www.datocms-assets.com/160976/1784814619-lensing-footer-cta.png?dpr=0.25 188w,https://www.datocms-assets.com/160976/1784814619-lensing-footer-cta.png?dpr=0.5 377w,https://www.datocms-assets.com/160976/1784814619-lensing-footer-cta.png?dpr=0.75 565w,https://www.datocms-assets.com/160976/1784814619-lensing-footer-cta.png 754w","https://www.datocms-assets.com/160976/1784814619-lensing-footer-cta.png?dpr=0.25&fm=webp 188w,https://www.datocms-assets.com/160976/1784814619-lensing-footer-cta.png?dpr=0.5&fm=webp 377w,https://www.datocms-assets.com/160976/1784814619-lensing-footer-cta.png?dpr=0.75&fm=webp 565w,https://www.datocms-assets.com/160976/1784814619-lensing-footer-cta.png?fm=webp 754w","(max-width: 754px) 100vw, 754px",1.2736486486486487,"data:image/jpeg;base64,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","Gated Content Headline","Please fill out this form to gain access to exclusive content","c9f28857-105a-4932-a211-4f63c780866b",{"headline":175,"intro":176,"hubspotId":177,"consentText":178},"Get the latest Lensing","Some nice copy here about what you get when you sign up.","d5c0893f-5d91-45b0-844d-7f242b0c5c44","By submitting this form, you agree to receive the Aperture newsletter from Lensing and to the processing of your personal data as described in our \u003Ca href=\"/legal/privacy-policy/\">Privacy Policy\u003C/a>. You can unsubscribe at any time.",{"menu":180},{"main":181},[182,220,302,307,340],{"__typename":183,"label":184,"id":185,"submenu":186},"MenuGroupRecord","Why Lensing","PFK4MTMsSGyvr0kIIbiuWg",[187,193,199,204,209,214],{"__typename":188,"label":189,"description":190,"external":91,"icon":12,"internal":191},"MenuItemRecord","Why Lensing ","Lensing is built for businesses with complex revenue, global operations, and rapid change.",{"__typename":192},"WhyMainRecord",{"__typename":188,"label":194,"description":195,"external":91,"icon":12,"internal":196},"Lensing vs. Legacy ERP","Legacy ERP systems weren’t built for the speed, scale, or complexity of modern businesses.",{"__typename":197,"slug":198},"WhySubpageRecord","everest-vs-legacy-erp",{"__typename":188,"label":200,"description":201,"external":91,"icon":12,"internal":202},"Lensing vs. Bolt-ons","Patchwork solutions slow your business down with manual work, system silos, and reporting gaps. 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step-by-step","title",{"attributes":368,"content":12,"tag":67},{"property":369,"content":365},"og:title",{"attributes":371,"content":12,"tag":67},{"name":372,"content":365},"twitter:title",{"attributes":374,"content":12,"tag":67},{"name":375,"content":376},"description","A step-by-step guide to launching a subscription service—covering pricing models, ASC 606, billing automation, and the ERP foundation you need to scale.",{"attributes":378,"content":12,"tag":67},{"property":379,"content":376},"og:description",{"attributes":381,"content":12,"tag":67},{"name":382,"content":376},"twitter:description",{"attributes":384,"content":12,"tag":67},{"property":385,"content":386},"og:image","https://www.datocms-assets.com/160976/1767992375-erp-article-subscription-service-v2.png?auto=format&fit=max&w=1200",{"attributes":388,"content":12,"tag":67},{"property":389,"content":390},"og:image:width","1200",{"attributes":392,"content":12,"tag":67},{"property":393,"content":394},"og:image:height","923",{"attributes":396,"content":12,"tag":67},{"name":397,"content":386},"twitter:image",{"attributes":399,"content":12,"tag":67},{"property":400,"content":401},"og:locale","en",{"attributes":403,"content":12,"tag":67},{"property":404,"content":405},"og:type","article",{"attributes":407,"content":12,"tag":67},{"property":408,"content":82},"og:site_name",{"attributes":410,"content":12,"tag":67},{"property":411,"content":412},"article:modified_time","2026-05-28T21:36:17Z",{"attributes":414,"content":12,"tag":67},{"property":415,"content":91},"article:publisher",{"attributes":417,"content":12,"tag":67},{"name":418,"content":419},"twitter:card","summary_large_image",{"value":421,"blocks":747},{"schema":422,"document":423},"dast",{"type":424,"children":425},"root",[426,432,436,460,466,477,481,485,488,492,540,544,548,552,556,558,562,573,575,579,583,621,625,629,633,637,675,679,683,687,719,723,727,729,740],{"type":427,"children":428},"paragraph",[429],{"type":430,"value":431},"span"," However, those that are successful tend to have carefully designed that service. There are many types of subscription offerings and details to consider.",{"type":427,"children":433},[434],{"type":430,"value":435},"If your team is considering launching a subscription offering, this is your step-by-step guide to designing that offering and accounting for it.",{"type":427,"children":437},[438,442,448,451,457],{"type":430,"marks":439,"value":441},[440],"emphasis","This is the second in a three-part series. Read ",{"url":443,"type":13,"children":444},"https://everest-systems.com/blog/why-launch-subscription-physical-goods-company",[445],{"type":430,"marks":446,"value":447},[440],"should you launch a subscription",{"type":430,"marks":449,"value":450},[440]," to build a case and ",{"url":452,"type":13,"children":453},"https://everest-systems.com/blog/10-physical-goods-companies-that-launched-a-successful-subscription",[454],{"type":430,"marks":455,"value":456},[440],"10 examples of physical goods companies",{"type":430,"marks":458,"value":459},[440]," that launched a subscription for inspiration.",{"type":461,"level":462,"children":463},"heading",2,[464],{"type":430,"value":465},"1. Assess your back-office financial systems",{"type":427,"children":467},[468,470,475],{"type":430,"value":469},"Subscriptions may sound simple, but charging, managing, and recognizing subscription revenue is non-trivial. If your current ERP provider launched in the 1990s, it ",{"url":471,"type":13,"children":472},"https://everest-systems.com/blog/how-legacy-erps-became-a-liability-for-cfos/",[473],{"type":430,"value":474},"almost certainly does not support this",{"type":430,"value":476},", which means you’ll need additional applications. That results in paying for more software and, potentially, middleware connectors and/or developer hours to integrate. Plus ongoing maintenance.",{"type":427,"children":478},[479],{"type":430,"value":480},"A common example is purchasing a bolt-on billing system to handle all the logic of giving customers a portal where they can manage adds/changes/cancellations. If that system can integrate with your ERP, great. If not, your team will have to build spreadsheets and/or internal tools to convert the transactions and recognize the revenue.",{"type":427,"children":482},[483],{"type":430,"value":484},"Spreadsheet accounting may suffice for your pilot program. Product experts would tell you to “do the manual thing now” and figure out how to systematize it later. However, spreadsheets can’t be the whole plan, otherwise the system won’t scale. Start auditing those AR, billing, and GL systems now.",{"item":486,"type":487},"PYku7KcwTSylRQhsujCpNw","block",{"type":427,"children":489},[490],{"type":430,"value":491},"ERP system requirements to support subscription revenue: ",{"type":493,"style":494,"children":495},"list","bulleted",[496,510,516,522,528,534],{"type":497,"children":498},"listItem",[499],{"type":427,"children":500},[501,503,508],{"type":430,"value":502},"Revenue recognition for subscription revenue (",{"url":504,"type":13,"children":505},"https://everest-systems.com/blog/ai-native-erp-beyond-co-pilots-to-true-revenue-intelligence/",[506],{"type":430,"value":507},"ASC 606, ASC 842, IFRS 15 compliance",{"type":430,"value":509},")",{"type":497,"children":511},[512],{"type":427,"children":513},[514],{"type":430,"value":515},"Billing system capabilities: recurring billing, hierarchical invoicing, and license management",{"type":497,"children":517},[518],{"type":427,"children":519},[520],{"type":430,"value":521},"Ability to create an automated order-to-cash workflow tied to fulfillment",{"type":497,"children":523},[524],{"type":427,"children":525},[526],{"type":430,"value":527},"Integration with the tax system, so the tax team can review",{"type":497,"children":529},[530],{"type":427,"children":531},[532],{"type":430,"value":533},"Integration between CRM and ERP",{"type":497,"children":535},[536],{"type":427,"children":537},[538],{"type":430,"value":539},"Integration between ERP and manufacturing system to manage inventory",{"type":427,"children":541},[542],{"type":430,"value":543},"There are also other knock-on considerations beyond accounting: You’ll need a contract management workflow and legal review for the subscription agreements, a way to support hierarchical invoicing (say, in the event of franchise customers, third-party billing, or multi-segment businesses), and an easy way to handle ex post facto changes. You’ll need to detail carefully how you handle cancellations, renewals, and evergreen contracts. Customers will expect subscription-like offerings to be easy and self-serve. ",{"type":461,"level":462,"children":545},[546],{"type":430,"value":547},"2. Design your subscription model",{"type":427,"children":549},[550],{"type":430,"value":551},"There are six types of “subscriptions” which include pure software, pre-purchased services, leases, and usage-based. They are not mutually exclusive. You can create something that blends several, like a replenishment model that fails over to a usage-based model if customers run over their contract. ",{"type":427,"children":553},[554],{"type":430,"value":555},"Lean on your team’s expertise to lay out several scenarios and model the cost structure to figure out what margins you can reasonably expect, the impact if this service will cannibalize any existing revenue, and the alternatives your customers will evaluate—including doing nothing.",{"item":557,"type":487},"QmGJGEevT_a-W88vfU4Uiw",{"type":461,"level":462,"children":559},[560],{"type":430,"value":561},"3. Plan your go-to-market motion",{"type":427,"children":563},[564,566,571],{"type":430,"value":565},"Just as important as what you are offering is how you will offer it. Is it a standalone offering or dependent upon another product? Will you sell to customers who primarily transact with your competitors? What type of go-to-market motion will you consider? Many subscription-based companies ",{"url":567,"type":13,"children":568},"https://hbr.org/2022/10/3-reasons-subscription-services-fail",[569],{"type":430,"value":570},"struggle with high customer-acquisition costs",{"type":430,"value":572},", which eat into their gross margin.",{"item":574,"type":487},"DzcPApZoQHOI0F15iudQmw",{"type":427,"children":576},[577],{"type":430,"value":578},"We also cannot overstate the importance of properly implementing your financial technology to scale and training your teams. Even a modest subscription offering can have vast change management implications. If your finance team must recognize the subscription revenue or update contracts by hand and request bank transactions from multiple entities and dozens of banks, the service won’t scale. Retraining sales and marketing departments is also very difficult. You’ll likely have to rewrite compensation plans to get the attention and focus you want, which means pushing this project until the next fiscal year. ",{"type":427,"children":580},[581],{"type":430,"value":582},"Go-to-market implications to consider: ",{"type":493,"style":494,"children":584},[585,591,597,603,609,615],{"type":497,"children":586},[587],{"type":427,"children":588},[589],{"type":430,"value":590},"How you’ll have to retrain your service delivery teams",{"type":497,"children":592},[593],{"type":427,"children":594},[595],{"type":430,"value":596},"Sales and marketing costs, including retraining",{"type":497,"children":598},[599],{"type":427,"children":600},[601],{"type":430,"value":602},"Pricing, packaging, and interdependencies with other products",{"type":497,"children":604},[605],{"type":427,"children":606},[607],{"type":430,"value":608},"The cost of diverting team attention away from your core",{"type":497,"children":610},[611],{"type":427,"children":612},[613],{"type":430,"value":614},"Customer support and the communication plan",{"type":497,"children":616},[617],{"type":427,"children":618},[619],{"type":430,"value":620},"Payment processing and customer data security",{"type":461,"level":462,"children":622},[623],{"type":430,"value":624},"4. Pilot and validate",{"type":427,"children":626},[627],{"type":430,"value":628},"Always run a pilot with a limited customer segment first, before rolling out the change. In some cases, that means the lowest-risk customer segment—that’s where the margins are low and reward is high. In other cases, it means targeting the most savvy group of customers, who will be excited to beta test a product and be forthcoming with feedback.",{"type":427,"children":630},[631],{"type":430,"value":632},"Test your AR and accounting operations end-to-end before that launch and make it easy to report bugs. Make it clear to any customers that this is a test, and sell them on the benefit that you are co-building this offering with them. With feedback, you will mold it to their needs. That verbal pact and substantively responding to their feedback, may be enough to preserve the relationship if things go wrong. ",{"type":427,"children":634},[635],{"type":430,"value":636},"Wisdom for launching a subscription pilot:",{"type":493,"style":494,"children":638},[639,645,651,657,663,669],{"type":497,"children":640},[641],{"type":427,"children":642},[643],{"type":430,"value":644},"Launch a minimum viable version of the product",{"type":497,"children":646},[647],{"type":427,"children":648},[649],{"type":430,"value":650},"Put up with the difficult, manual workarounds if necessary to prove traction",{"type":497,"children":652},[653],{"type":427,"children":654},[655],{"type":430,"value":656},"Build feedback loops in from the start",{"type":497,"children":658},[659],{"type":427,"children":660},[661],{"type":430,"value":662},"Measure against clear, predefined success criteria",{"type":497,"children":664},[665],{"type":427,"children":666},[667],{"type":430,"value":668},"Decide go/no-go criteria in advance—not later",{"type":497,"children":670},[671],{"type":427,"children":672},[673],{"type":430,"value":674},"Invest more in training/messaging than you think",{"type":461,"level":462,"children":676},[677],{"type":430,"value":678},"5. Scale the service",{"type":427,"children":680},[681],{"type":430,"value":682},"If the subscription offering meets your criteria for moving forward, invest in systematizing the infrastructure before rolling it out to other customer segments. In particular, recognizing that subscription revenue. If your ERP or billing software does not make this automated—if people, Excel, and custom data loading tools are involved—this will eat into those gross margins you’re chasing.",{"type":427,"children":684},[685],{"type":430,"value":686},"Build out the subscription product team:",{"type":493,"style":494,"children":688},[689,695,701,707,713],{"type":497,"children":690},[691],{"type":427,"children":692},[693],{"type":430,"value":694},"Identify a product champion who will manage the product's rollout and growth",{"type":497,"children":696},[697],{"type":427,"children":698},[699],{"type":430,"value":700},"Refine and improve your go-to-market, test channels and compensation plans",{"type":497,"children":702},[703],{"type":427,"children":704},[705],{"type":430,"value":706},"Hire product marketers for competitive intelligence and market research",{"type":497,"children":708},[709],{"type":427,"children":710},[711],{"type":430,"value":712},"Forecast the product's growth and resource accordingly",{"type":497,"children":714},[715],{"type":427,"children":716},[717],{"type":430,"value":718},"Reinvest in improving the product experience",{"type":461,"level":462,"children":720},[721],{"type":430,"value":722},"Common subscription launch pitfalls",{"type":427,"children":724},[725],{"type":430,"value":726},"The most common reason a new subscription fails is when the company didn’t adequately design that service to solve a real customer need. The second most common reason is financial systems, and that's because billing for and recognizing subscription revenue is complex. It is something the accounting standards board cares about. And scaling the model is only possible when you have automated processes and controls in place.",{"item":728,"type":487},"Md9D8JWrQwu6ZJZiMFOElQ",{"type":427,"children":730},[731,733,738],{"type":430,"value":732},"Perhaps the biggest thing you can do today to begin this process is to ",{"url":734,"type":13,"children":735},"https://everest-systems.com/blog/why-saas-companies-need-purpose-built-erp-not-patches/",[736],{"type":430,"value":737},"reevaluate your ERP",{"type":430,"value":739},". A modern ERP coded in the past few years probably comes with all the subscription billing and accounting tools you need out of the box. Launching a subscription isn’t cause enough to switch ERPs. But you have to consider what else it opens up for your team. A finance leader whose teams can support new currencies, markets, and billing models on their own without an administrator are in a position to help lead the company. That’s the future of finance—agile, and in charge of its own systems.",{"type":427,"children":741},[742],{"url":452,"type":13,"children":743},[744],{"type":430,"marks":745,"value":746},[440],"Next up: 10 examples of manufacturing subscriptions → ",[748,752,755,758],{"__typename":749,"id":486,"image":750,"caption":91,"link":12},"BlogImageRecord",{"url":751,"alt":12},"https://www.datocms-assets.com/160976/1767992148-erp-article-subscription-2-service-quote-2-v2.png",{"__typename":749,"id":557,"image":753,"caption":91,"link":12},{"url":754,"alt":12},"https://www.datocms-assets.com/160976/1767992455-erp-article-physicalgood-subscription-2-chart-1.png",{"__typename":749,"id":574,"image":756,"caption":91,"link":12},{"url":757,"alt":12},"https://www.datocms-assets.com/160976/1767992479-erp-article-physicalgood-subscription-2-chart-2.png",{"__typename":749,"id":728,"image":759,"caption":91,"link":12},{"url":760,"alt":12},"https://www.datocms-assets.com/160976/1767992441-erp-article-subscription-service-2-quote-1-v2.png","RiXwTzAdSwGKHTC8RT2TnQ","how-to-launch-a-subscription-service-step-by-step","2026-01-08",{"id":765,"name":766,"slug":767},"KQYRPUFzSqOAVaQYVCWZFg","Transformation","transformation",{"name":769,"photo":770},"Sophie Dwyer, Senior Solutions Consultant, Lensing",{"url":771},"https://www.datocms-assets.com/160976/1767991814-sophie-dwyer.jpeg",{"responsiveImage":773},{"src":774,"width":775,"height":776,"alt":12,"base64":777},"https://www.datocms-assets.com/160976/1767992375-erp-article-subscription-service-v2.png?fit=fillmax&h=1050&w=1400",1365,1050,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgIBwUHBxQGBwkHBxgQDggGDhEJFhENFxMZGBYTFiEmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0NEhANHS8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABMAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAAAQIH/8QAFRABAQAAAAAAAAAAAAAAAAAAABH/xAAXAQADAQAAAAAAAAAAAAAAAAAAAQMC/8QAFxEBAAMAAAAAAAAAAAAAAAAAAAEREv/aAAwDAQACEQMRAD8A6ujSRBaJpINQFnsAJJQAy//Z",{"bgColor":779},"yellow","We believe the future belongs to finance teams that can iterate, test, and support many business models and currencies. That’s why it’s so important that all companies—especially those that manufacture and sell goods—be able to experiment with high-margin subscription offerings.",{"name":782,"slug":783},"Insight","insight",{"footerCallout":785},{"headline":91,"intro":91,"cta":12,"image":12},{"allPosts":787},[788,803,824],{"__typename":104,"id":789,"title":790,"slug":791,"publishDate":792,"category":793,"author":794,"image":796,"accentColor":800,"intro":801,"tag":802},"CD7o0_vGTqWIBuTQIXULYg","Should you launch a subscription when you sell physical goods?","why-launch-subscription-physical-goods-company","2026-01-07",{"id":765,"name":766,"slug":767},{"name":769,"photo":795},{"url":771},{"responsiveImage":797},{"src":798,"width":775,"height":776,"alt":12,"base64":799},"https://www.datocms-assets.com/160976/1767991874-erp-article-physicalgood-subscription-v2.png?fit=fillmax&h=1050&w=1400","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgXEBELDhgQGQ0NDhcNFhEYFxkZGCIVIhUaHysjHR0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA8PHC8dHig7Oy81NS8vLy8vLzUvLzUvLy8vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABMAGAMBIgACEQEDEQH/xAAaAAACAgMAAAAAAAAAAAAAAAAABAEGAgUH/8QAHRAAAgEFAQEAAAAAAAAAAAAAAAECAwUREkFEMf/EABcBAQEBAQAAAAAAAAAAAAAAAAMCAQD/xAAZEQACAwEAAAAAAAAAAAAAAAAAAQIRIRL/2gAMAwEAAhEDEQA/AOt1K84QbwV5Xeq7lpjpaNVJNNfTUK20lcN8dBg6QsXQ0pSnhtEjbpxwkkBLlpXZkJ+ogDkGh0gAIRh//9k=",{"bgColor":779},"Pick any two public companies where one primarily sells physical goods and the other sells software. Compare their gross margins. The difference is usually clear.",{"name":782,"slug":783},{"__typename":104,"id":804,"title":805,"slug":806,"publishDate":807,"category":808,"author":812,"image":816,"accentColor":820,"intro":822,"tag":823},"AX1jvOkcT8yQJQBovky4xQ"," The cautious CFO’s case for AI","the-cautious-cfos-case-for-ai","2025-12-05",{"id":809,"name":810,"slug":811},"JawGXaVQS1mmtbq3YAwhRg","AI","ai",{"name":813,"photo":814},"Alexis Dougherty",{"url":815},"https://www.datocms-assets.com/160976/1763679540-dato-version.jpeg",{"responsiveImage":817},{"src":818,"width":775,"height":776,"alt":12,"base64":819},"https://www.datocms-assets.com/160976/1764964922-erp-article-cautiouscfo-header-b-v3.png?fit=fillmax&h=1050&w=1400","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDQ4NDg0NDhMQDQ0ODhENFg0OFxkZGBYVFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQGi8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABMAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAABQMEBgH/xAAfEAACAgEEAwAAAAAAAAAAAAAAAQIDBBEjMWEFEhP/xAAYAQADAQEAAAAAAAAAAAAAAAABAgMEAP/EABgRAQADAQAAAAAAAAAAAAAAAAACETEB/9oADAMBAAIRAxEAPwDJ1VKUkhzV41PG9hFVc1NMeQzmsXTo1pRqlRY0Y2NHSL7uU2wATtWV08jHXaADixxDHkAACfdf/9k=",{"bgColor":821},"lightblue","For years, the conventional wisdom was clear: Keep AI away from your ledger. The technology was too unreliable, the risks too high, the stakes too great. But that risk/reward ratio has shifted. ",{"name":782,"slug":783},{"__typename":104,"id":825,"title":826,"slug":827,"publishDate":828,"category":12,"author":829,"image":833,"accentColor":839,"intro":841,"tag":842},"MITmkYt7TWuzPv9sjeRywQ","Why AI-Native ERP Matters: Insights from an SAP Veteran ","why-ai-native-erp-matters-insights-from-an-sap-veteran","2025-11-05",{"name":830,"photo":831},"Cameron Ackbury",{"url":832},"https://www.datocms-assets.com/160976/1748302377-ph-author-2x.png",{"responsiveImage":834},{"src":835,"width":836,"height":837,"alt":12,"base64":838},"https://www.datocms-assets.com/160976/1762364600-native_erp_scale.png?fit=fillmax&h=1050&w=1400",1400,1022,"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABgAAAASCAIAAADOjonJAAAC10lEQVR42j2U624jNwyFSYqSPXaA7Zv2pfq/r9QC3QWKInvJxnORRLKH42CVE1kzsD7xkJT1zz9+L6XUdqntqvXKpbnLPvyxjh/v27e3Ffrxc3/f+nrYcDIqIcqlQoJZCokQsTaVUqSe0sJc2JjNWAupUP1QqEQrhCHnPxcoIYy1MDHrywUBFa0ISooK3pqzBPmgrrSXWEp0janBHsrkHAlSFn2yGCNBnxZ9gqCiecR0VqIYMWuMlGOBRw2fhZ2CS7BGqSTPuNIZ6W83LXKC8Kn5bhjVwEd4Inyqu5pUa+Q4IxCAIktRkhUCKAIE6NNViqQp1fQcRGOGelDa8aEGJUithsN1CMn5qNVKnu0nSPSuGVuBGQi5ocAGEptih8ydJ+YpM2QWQQ2QjhDJ+pSzOIhI0iFrDctiYE4xVhTeYrYY5zwvMSCjwWRG+QX4L+e5MCBhEgV4td5xAqsT7IhnbQ2p7TQGzyGWKh8yZIjYhb0wdnuJKa7YnhG9/1yRI61VtZUyUQazOI7R92Ps3Y5uffgYMQYNizyohOd4Nhuy7ZKNpK+vb2f5W60NLBjGd3qf23Zsa983EGfqmGOYIWo0rJgUaCJPSHD2EUBf/v2eV6S21q6toTsrDp3Tj6M/Hv19HY9tbrvtu405EwTvgiDs2Yt0CiT9+/NXLdouGNfrZQERRt2RIgQ11m2uq22bHQf8ofyBns9LkftnNuI5gNe//vmqqqAsy21ZBhYwyKi/IaixZyy+73H0mIMShKqS/dofz5ERffmGTF+vy/02bzdbFrs0Q5dEMLz0AzjknkbHI3nW9mSdw3/9oX8///dWtS7LvN/j5YXvN16ulEExu6FW0Q/qoCAcy0L5B+BZOjvnfKev31fkZenUrcyo0+swbUgUfgKC5jzrPrHgCQrkfFJSaJQnCWB9bNFmJ8atndqm1ol7hJ+MIgyQAeEQQ7hoae2U5XyC7ISG/w90dkPiYV29yQAAAABJRU5ErkJggg==",{"bgColor":840},"tan","In the rapidly evolving world of enterprise software, the term \"ERP\" gets thrown around liberally. But what truly separates a comprehensive enterprise resource planning system from a financial tool with AI features bolted on?\n",{"name":782,"slug":783},{"global":844},{"footerCallout":845},{"headline":846,"intro":847,"cta":848,"image":853},"See how Lensing\ncan transform\nyour operations","Discover how Lensing empowers finance and operations leaders to \ndrive faster growth, smarter decisions, and stronger margins.",{"buttons":849},[850],{"label":851,"internal":852,"external":91,"style":92},"Try Lensing",{"__typename":90},{"url":162,"width":163,"height":164,"alt":12,"title":12,"responsiveImage":854},{"srcSet":166,"webpSrcSet":167,"sizes":168,"src":162,"width":163,"height":164,"aspectRatio":169,"alt":12,"title":12,"base64":170},{"allNewsPosts":856},[857,871,897],{"__typename":858,"title":859,"slug":860,"publishDate":861,"tag":862,"image":864,"logo":868,"accentColor":870,"intro":91,"externalLink":91,"media":12},"NewsPostRecord","Everest reveals new name, Lensing, customers with combined revenues over $1B in 20+ countries using their AI ERP","everest-reveals-new-name-lensing","2026-08-04",{"name":863,"slug":359},"Press",{"responsiveImage":865},{"src":866,"width":776,"height":776,"alt":12,"base64":867},"https://www.datocms-assets.com/160976/1785375186-press-release-3-2.png?fit=fillmax&h=1050&w=1400","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFRUXExgPDQ0QDhgWDQ0OFxUZGBYTFhYaHyslHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHQ8QHC8dIh0vLy8vLy87LzUvNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABgAGAMBIgACEQEDEQH/xAAZAAEAAgMAAAAAAAAAAAAAAAAAAwcCBQb/xAAdEAACAwADAQEAAAAAAAAAAAABBAACAwYRIRIF/8QAFwEBAAMAAAAAAAAAAAAAAAAAAQACA//EABoRAQEAAgMAAAAAAAAAAAAAAAEAEhMCAwT/2gAMAwEAAhEDEQA/AK1XVWtj3I9MFxXwGdxlx1OixmanGE9QSRB7m0POVcMClaeVMSxHuN/n0p18iJNrOm3188aKmYqMr55GIi8SmTRmy7VjERHEq5N//9k=",{"url":869},"https://www.datocms-assets.com/160976/1784826027-lensing-favicon.png",{"bgColor":91},{"__typename":858,"title":872,"slug":873,"publishDate":874,"tag":875,"image":876,"logo":881,"accentColor":883,"intro":885,"externalLink":91,"media":886},"Bloomberg Daybreak Europe interviews Franz Faerber of Lensing","bloomberg-daybreak-europe-interviews-franz-faerber-of-everest-systems","2025-06-24",{"name":863,"slug":359},{"responsiveImage":877},{"src":878,"width":879,"height":776,"alt":12,"base64":880},"https://www.datocms-assets.com/160976/1751981162-franz.png?fit=fillmax&h=1050&w=1400",1387,"data:image/png;base64,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",{"url":882},"https://www.datocms-assets.com/160976/1752774855-bloomberg_daybreak.png",{"bgColor":884},"green","In an exclusive interview with Tom Mackenzie of Bloomberg Daybreak, Lensing Co-CEO Franz Faerber shares how the company is reinventing ERP from the ground up to challenge legacy giants like SAP and Oracle. He also explores the transformative role of AI in modern business and the rapidly evolving enterprise software landscape.",{"__typename":887,"video":888},"MediaVideoRecord",{"file":889,"external":12,"loopClip":12,"thumbnail":12},{"video":890},{"muxPlaybackId":891,"title":12,"width":892,"height":893,"thumbhash":894,"blurUpThumb":895,"thumbnailUrl":896},"HH01adSlLn181vNwOvmkpq6AKnTHQS00Sg",1920,1076,"3vYNFIRjeXpuh4eAiHoIc+YzCA==","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQ4LDhgQDg0VDh0RHxENFyQZHRYTFhUqKysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7Ly8vOzsvOzsvLy8vLzUvLzs7OzU1Ly8vOzUvLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQcG/8QAHxAAAQMEAwEAAAAAAAAAAAAAAgABBAUGEUEDIWET/8QAFgEBAQEAAAAAAAAAAAAAAAAABAMA/8QAGhEAAQUBAAAAAAAAAAAAAAAAAgABAyExEf/aAAwDAQACEQMRAD8AUtTSOWPe1qOGmkAcb5UoK7pw8zGOvU2C/Z/zDpMlO1mGPmKoVaGZ00WzpCnE2/6g8MWwhWE6QijB3xf/2Q==","https://image.mux.com/HH01adSlLn181vNwOvmkpq6AKnTHQS00Sg/thumbnail.jpg",{"__typename":858,"title":898,"slug":899,"publishDate":900,"tag":901,"image":12,"logo":904,"accentColor":906,"intro":908,"externalLink":91,"media":12},"Strengthening Security Through Partnership: How Lensing and Hackrate Collaborate to Protect the Lensing ERP Platform","hackrate-collaboration","2025-04-01",{"name":902,"slug":903},"Collaboration","collaborations",{"url":905},"https://www.datocms-assets.com/160976/1752688760-hackrate.png",{"bgColor":907},"red","In today's digital landscape, where cyber threats evolve at an alarming pace, robust security measures are no longer optional for business-critical applications. For ERP systems that manage sensitive financial, operational, and customer data, security vulnerabilities can lead to devastating consequences.",{"articleSidebar":910},{"cta":911},{"buttons":912},[913],{"label":914,"internal":915,"external":91,"style":92},"Get started",{"__typename":90},1785826226684]