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| ERP Reinvented for the AI Era","Lensing is an AI-native ERP platform that replaces outdated systems, streamlines operations, cuts costs, and enables rapid adaptations for faster, smarter growth.",{"headerCta":85,"topBanner":93,"signIn":91,"investors":113,"description":124,"footerCta":125,"socialMedia":130,"locations":137,"emailAddress":154,"badges":155,"footerCallout":160,"gatedHeadline":171,"gatedIntro":172,"gatedFormId":173,"signupForm":174},{"buttons":86},[87],{"label":88,"internal":89,"external":91,"style":92},"Get a Demo",{"__typename":90},"BookDemoRecord","","button",{"showBanner":94,"bannerText":95,"bgColor":96,"variant":97,"headline":98,"cta":99,"badgeImage":106},true,"\u003Cp>Everest is now Lensing. Read the \u003Ca href=\"https://lensing.ai/blog/everest-is-now-lensing/\">announcement from our founders\u003C/a>. \u003C/p>","accent","big","Everest is now Lensing. Read the announcement from our founders. ",{"buttons":100},[101],{"label":102,"internal":103,"external":91,"style":92},"Read why",{"__typename":104,"slug":105},"PostRecord","everest-is-now-lensing",{"url":107,"alt":108,"width":109,"height":110,"focalPoint":111},"https://www.datocms-assets.com/160976/1785453684-erp-article-everest-is-now-lensing.png","Everest is Now Lensing",1040,800,{"x":112,"y":112},0.5,{"title":114,"logos":115},"Investors",[116,118,120,122],{"url":117},"https://www.datocms-assets.com/160976/1749761147-sutter-hill.svg",{"url":119},"https://www.datocms-assets.com/160976/1749761146-altimeter.png",{"url":121},"https://www.datocms-assets.com/160976/1749761146-redpoint.png",{"url":123},"https://www.datocms-assets.com/160976/1750290368-dl.png","Lensing is an intelligent, AI-powered platform that replaces outdated systems, streamlines operations, cuts costs, and unlocks real-time insights for faster, smarter growth.",{"buttons":126},[127],{"label":128,"internal":129,"external":91,"style":92},"Contact",{"__typename":90},[131,134],{"platform":132,"url":133},"linkedin","https://www.linkedin.com/company/lensing-ai/",{"platform":135,"url":136},"youtube","https://www.youtube.com/@lensingai",[138,142,146,150],{"location":139,"address":140,"coords":141},"North America","280 Hope Street\nMountain View, CA 94041","130,290",{"location":143,"address":144,"coords":145},"Germany","Max-Jarecki-Straße 21, 69115\nHeidelberg, Germany","650,252",{"location":147,"address":148,"coords":149},"Brazil","Mostardeiro, 800 - room 702\nPorto Alegre - RS, 90430-000","384,636",{"location":151,"address":152,"coords":153},"South Africa","The Foundry, 74 Cardiff Street, Green Point, Cape Town, 8005, South Africa","680,624","info@lensing.ai",[156,158],{"url":157},"https://www.datocms-assets.com/160976/1749761602-aws.png",{"url":159},"https://www.datocms-assets.com/160976/1749761602-aicpa.png",{"image":161},{"url":162,"width":163,"height":164,"alt":12,"responsiveImage":165},"https://www.datocms-assets.com/160976/1784814619-lensing-footer-cta.png",754,592,{"srcSet":166,"webpSrcSet":167,"sizes":168,"src":162,"width":163,"height":164,"aspectRatio":169,"alt":12,"title":12,"base64":170},"https://www.datocms-assets.com/160976/1784814619-lensing-footer-cta.png?dpr=0.25 188w,https://www.datocms-assets.com/160976/1784814619-lensing-footer-cta.png?dpr=0.5 377w,https://www.datocms-assets.com/160976/1784814619-lensing-footer-cta.png?dpr=0.75 565w,https://www.datocms-assets.com/160976/1784814619-lensing-footer-cta.png 754w","https://www.datocms-assets.com/160976/1784814619-lensing-footer-cta.png?dpr=0.25&fm=webp 188w,https://www.datocms-assets.com/160976/1784814619-lensing-footer-cta.png?dpr=0.5&fm=webp 377w,https://www.datocms-assets.com/160976/1784814619-lensing-footer-cta.png?dpr=0.75&fm=webp 565w,https://www.datocms-assets.com/160976/1784814619-lensing-footer-cta.png?fm=webp 754w","(max-width: 754px) 100vw, 754px",1.2736486486486487,"data:image/jpeg;base64,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","Gated Content Headline","Please fill out this form to gain access to exclusive content","c9f28857-105a-4932-a211-4f63c780866b",{"headline":175,"intro":176,"hubspotId":177,"consentText":178},"Get the latest Lensing","Some nice copy here about what you get when you sign up.","d5c0893f-5d91-45b0-844d-7f242b0c5c44","By submitting this form, you agree to receive the Aperture newsletter from Lensing and to the processing of your personal data as described in our \u003Ca href=\"/legal/privacy-policy/\">Privacy Policy\u003C/a>. You can unsubscribe at any time.",{"menu":180},{"main":181},[182,220,302,307,340],{"__typename":183,"label":184,"id":185,"submenu":186},"MenuGroupRecord","Why Lensing","PFK4MTMsSGyvr0kIIbiuWg",[187,193,199,204,209,214],{"__typename":188,"label":189,"description":190,"external":91,"icon":12,"internal":191},"MenuItemRecord","Why Lensing ","Lensing is built for businesses with complex revenue, global operations, and rapid change.",{"__typename":192},"WhyMainRecord",{"__typename":188,"label":194,"description":195,"external":91,"icon":12,"internal":196},"Lensing vs. Legacy ERP","Legacy ERP systems weren’t built for the speed, scale, or complexity of modern businesses.",{"__typename":197,"slug":198},"WhySubpageRecord","everest-vs-legacy-erp",{"__typename":188,"label":200,"description":201,"external":91,"icon":12,"internal":202},"Lensing vs. Bolt-ons","Patchwork solutions slow your business down with manual work, system silos, and reporting gaps. ",{"__typename":197,"slug":203},"everest-vs-bolt-ons",{"__typename":188,"label":205,"description":206,"external":91,"icon":12,"internal":207},"AI-First Architecture","Lensing is ERP reinvented for the AI era.",{"__typename":208},"AiFirstRecord",{"__typename":188,"label":210,"description":211,"external":91,"icon":12,"internal":212},"Lensing Security","At Lensing, \u2028we understand that your business runs on trust.",{"__typename":197,"slug":213},"security",{"__typename":188,"label":215,"description":216,"external":91,"icon":12,"internal":217},"Integrations","Deep integrations that unite your stack.",{"__typename":218,"slug":219},"PaidLandingRecord","integrations",{"__typename":183,"label":221,"id":222,"submenu":223},"Product","ZpWZSBQDQti1xbn9l2cD_Q",[224,232,239,246,253,260,267,274,281,288,295],{"__typename":188,"label":225,"description":226,"external":91,"icon":227,"internal":229},"Order to Cash ","Streamline every step from order to cash.",{"url":228},"https://www.datocms-assets.com/160976/1749656388-quotetocash.svg",{"__typename":230,"slug":231},"ProductRecord","order-to-cash",{"__typename":188,"label":233,"description":234,"external":91,"icon":235,"internal":237},"Record to Report","Purpose-built record to report for scaling global operations.",{"url":236},"https://www.datocms-assets.com/160976/1750686191-recordtoreport.svg",{"__typename":230,"slug":238},"record-to-report",{"__typename":188,"label":240,"description":241,"external":91,"icon":242,"internal":244},"Revenue Recognition","Automate revenue recognition and simplify ASC 606 compliance.",{"url":243},"https://www.datocms-assets.com/160976/1749656415-revenuerec.svg",{"__typename":230,"slug":245},"revenue-recognition",{"__typename":188,"label":247,"description":248,"external":91,"icon":249,"internal":251},"Cloud Cost Management","Bring cloud spend into focus, directly in your ERP.",{"url":250},"https://www.datocms-assets.com/160976/1750686447-cloudcost.svg",{"__typename":230,"slug":252},"cloud-cost-management",{"__typename":188,"label":254,"description":255,"external":91,"icon":256,"internal":258},"HR Management","Understand and control people costs in one system.",{"url":257},"https://www.datocms-assets.com/160976/1749662760-hr-management.svg",{"__typename":230,"slug":259},"hr-management",{"__typename":188,"label":261,"description":262,"external":91,"icon":263,"internal":265},"Asset Management","Track and depreciate assets without extra modules.",{"url":264},"https://www.datocms-assets.com/160976/1749663705-assetman.svg",{"__typename":230,"slug":266},"asset-management",{"__typename":188,"label":268,"description":269,"external":91,"icon":270,"internal":272},"Multi-Book & Localization","Run global accounting without adding complexity.",{"url":271},"https://www.datocms-assets.com/160976/1749664554-internationalization.svg",{"__typename":230,"slug":273},"multi-book-localization",{"__typename":188,"label":275,"description":276,"external":91,"icon":277,"internal":279},"Native AI","Empower your users to develop features with AI.",{"url":278},"https://www.datocms-assets.com/160976/1755089953-native-ai.svg",{"__typename":230,"slug":280},"ai-automation",{"__typename":188,"label":282,"description":283,"external":91,"icon":284,"internal":286},"Live Sandbox","Make changes with zero risk.",{"url":285},"https://www.datocms-assets.com/160976/1750686956-lifesandboxing.svg",{"__typename":230,"slug":287},"live-sandbox",{"__typename":188,"label":289,"description":290,"external":91,"icon":291,"internal":293},"AiSpecify","Design and build applications faster with 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transformation.",{"__typename":315},"BlogLandingRecord",{"__typename":183,"label":317,"submenu":318},"Media",[319,325,330,335],{"__typename":188,"label":320,"external":91,"internal":321},"Product Demos",{"__typename":322,"tag":323},"MediaCollectionRecord",{"slug":324},"product-demos",{"__typename":188,"label":326,"external":91,"internal":327},"Product Releases",{"__typename":322,"tag":328},{"slug":329},"product-releases",{"__typename":188,"label":331,"external":91,"internal":332},"Video",{"__typename":322,"tag":333},{"slug":334},"video",{"__typename":188,"label":336,"external":91,"internal":337},"Podcasts",{"__typename":322,"tag":338},{"slug":339},"podcasts",{"__typename":183,"label":341,"id":342,"submenu":343},"About","QD9iJU7KSeaA_II0VbKWZw",[344,349,353],{"__typename":188,"label":345,"description":346,"external":91,"icon":12,"internal":347},"Our Leadership","Guiding Lensing with vision, expertise, and real-world experience.",{"__typename":348},"LeadershipRecord",{"__typename":188,"label":350,"description":351,"external":352,"icon":12,"internal":12},"Careers","Help us reinvent ERP.","https://everestruns.everest-systems.com/hook/fetch/jobs?file=index.html",{"__typename":188,"label":354,"description":355,"external":91,"icon":12,"internal":356},"News & Updates","Our latest Press and Collaboration updates.",{"__typename":357,"tag":358},"NewsCollectionRecord",{"slug":359},"press",{"post":361,"blogLanding":643},{"_updatedAt":362,"structuredData":94,"seo":363,"content":420,"__typename":104,"id":625,"title":365,"slug":626,"publishDate":627,"category":12,"author":628,"image":631,"accentColor":637,"intro":639,"tag":640},"2026-05-28T17:02:24+01:00",[364,367,370,373,377,380,383,387,391,395,398,402,406,409,413,416],{"attributes":12,"content":365,"tag":366},"Ensuring High-Quality Growth in SaaS - Part II","title",{"attributes":368,"content":12,"tag":67},{"property":369,"content":365},"og:title",{"attributes":371,"content":12,"tag":67},{"name":372,"content":365},"twitter:title",{"attributes":374,"content":12,"tag":67},{"name":375,"content":376},"description","Dive into SaaS unit economics, CAC payback, and how AI-native ERP surfaces the granular data that drives confident, board-ready growth decisions.",{"attributes":378,"content":12,"tag":67},{"property":379,"content":376},"og:description",{"attributes":381,"content":12,"tag":67},{"name":382,"content":376},"twitter:description",{"attributes":384,"content":12,"tag":67},{"property":385,"content":386},"og:image","https://www.datocms-assets.com/160976/1751408405-e3b010_2375a0e457c249d2b8e48a79cdfc6294-mv2-jpg.avif?auto=format&fit=max&w=1200",{"attributes":388,"content":12,"tag":67},{"property":389,"content":390},"og:image:width","1200",{"attributes":392,"content":12,"tag":67},{"property":393,"content":394},"og:image:height","675",{"attributes":396,"content":12,"tag":67},{"name":397,"content":386},"twitter:image",{"attributes":399,"content":12,"tag":67},{"property":400,"content":401},"og:locale","en",{"attributes":403,"content":12,"tag":67},{"property":404,"content":405},"og:type","article",{"attributes":407,"content":12,"tag":67},{"property":408,"content":82},"og:site_name",{"attributes":410,"content":12,"tag":67},{"property":411,"content":412},"article:modified_time","2026-05-28T16:02:24Z",{"attributes":414,"content":12,"tag":67},{"property":415,"content":91},"article:publisher",{"attributes":417,"content":12,"tag":67},{"name":418,"content":419},"twitter:card","summary_large_image",{"value":421,"blocks":624},{"schema":422,"document":423},"dast",{"type":424,"children":425},"root",[426,435,439,480,484,490,494,498,502,506,510,514,518,522,526,530,534,538,542,546,550,554,558,562,599,603,607,611,615,619],{"type":427,"children":428},"paragraph",[429],{"type":430,"marks":431,"value":434},"span",[432,433],"strong","emphasis","Synchronizing Sales and Finance for Sustainable Growth",{"type":427,"children":436},[437],{"type":430,"value":438},"This is a continuation of Part I , where I elaborated on the ever increasing importance of Cloud and AI costs in modern businesses and the four pillars of high-quality SaaS revenue:",{"type":440,"style":441,"children":442},"list","bulleted",[443,453,462,471],{"type":444,"children":445},"listItem",[446],{"type":427,"children":447},[448,451],{"type":430,"marks":449,"value":450},[432],"Profitability",{"type":430,"value":452},": Deals must generate positive margins.",{"type":444,"children":454},[455],{"type":427,"children":456},[457,460],{"type":430,"marks":458,"value":459},[432],"Recurrence",{"type":430,"value":461},": Revenue must be predictable and recurring.",{"type":444,"children":463},[464],{"type":427,"children":465},[466,469],{"type":430,"marks":467,"value":468},[432],"Extensibility",{"type":430,"value":470},": There must be room for growth through upselling and cross-selling.",{"type":444,"children":472},[473],{"type":427,"children":474},[475,478],{"type":430,"marks":476,"value":477},[432],"Stickiness",{"type":430,"value":479},": Customer retention must be maximized to prevent churn.",{"type":427,"children":481},[482],{"type":430,"value":483},"Let’s explore how an integrated approach can address each of these pillars.",{"type":485,"level":486,"children":487},"heading",3,[488],{"type":430,"value":489},"Profitability: Shifting Left with Margin Scores",{"type":427,"children":491},[492],{"type":430,"value":493},"Ensuring deal profitability starts by empowering sales teams with the right tools and data early in the process. Salespeople need more than just access to finance data from the last quarter; they need actionable feedback on the quality of a deal’s profitability. This is where margin scores come into play.",{"type":427,"children":495},[496],{"type":430,"value":497},"A margin score is a dynamic metric that evaluates the profitability potential of a deal based on real-time cost data, pricing structure, and financial inputs from the ERP system. By integrating margin scoring into the CRM, sales teams can get continuous feedback on how each deal they are working on will impact the company’s bottom line.",{"type":427,"children":499},[500],{"type":430,"value":501},"But margin scores should not just be informational. To foster a culture of profitability-driven growth, sales compensation plans and targets should include achieving high margin scores as a key performance indicator (KPI). This would reward sales reps not only for closing deals but for closing high-quality, profitable deals. By shifting the focus toward profitability earlier in the deal cycle, companies can avoid late-stage cost-cutting measures often implemented in response to poorly structured deals.",{"type":427,"children":503},[504],{"type":430,"value":505},"This concept is similar to the \"shift left\" (left on the time axis) approach in software engineering, which aims to maximize code quality by addressing stability, security, performance, and user experience as early as possible in the development process. Known as Continuous Integration/Continuous Delivery (CI/CD) in modern software engineering, this paradigm ensures that software quality is built into the product from the very beginning, avoiding costly fixes and rework later.",{"type":427,"children":507},[508],{"type":430,"value":509},"In the same way, SaaS companies should adopt a CI/CD-like approach to sales. By building profitability checks into the earliest phases of the deal cycle and continuously refining deal structures, companies can ensure high-quality revenue growth without needing drastic interventions late in the quarter or even fiscal year.",{"type":485,"level":486,"children":511},[512],{"type":430,"value":513},"Recurrence: Recognizing Revenue Accurately",{"type":427,"children":515},[516],{"type":430,"value":517},"SaaS revenue is inherently subscription-based, but recognizing revenue correctly is not always straightforward. Deals that involve deferred revenue—such as annual contracts paid upfront—require precise tracking of how much revenue can be recognized at any point in time.",{"type":427,"children":519},[520],{"type":430,"value":521},"A well-integrated CRM-ERP system ensures that sales teams not only close deals but also forecast revenue with accuracy. Deferred revenue data from the ERP should flow seamlessly into the CRM, allowing the sales team to project future revenue and calculate the financial impact of each deal over time.",{"type":485,"level":486,"children":523},[524],{"type":430,"value":525},"Extensibility: Capitalizing on Upsell and Cross-Sell Opportunities",{"type":427,"children":527},[528],{"type":430,"value":529},"Upselling and cross-selling are vital components of revenue growth for any SaaS company, and they rely heavily on access to product portfolio data. When CRM systems are tightly integrated with product and finance data housed in ERP systems, sales teams can identify upsell opportunities more effectively.",{"type":427,"children":531},[532],{"type":430,"value":533},"For example, having visibility into which products or features customers are using—and which ones they are not—can guide account managers toward high-potential upsell opportunities.",{"type":485,"level":486,"children":535},[536],{"type":430,"value":537},"Stickiness: Retaining Customers and Minimizing Churn",{"type":427,"children":539},[540],{"type":430,"value":541},"The biggest threat to long-term SaaS growth is churn. To ensure deals remain \"sticky,\" SaaS companies must focus on customer success and satisfaction. This requires constant monitoring of customer feedback and performance metrics, such as Net Promoter Scores (NPS) and other customer satisfaction surveys.",{"type":427,"children":543},[544],{"type":430,"value":545},"An integrated CRM-ERP system plays a key role here. By pulling NPS data, support ticket information, and other customer feedback directly into the CRM, sales teams and customer success managers can proactively address potential issues before they lead to churn.",{"type":485,"level":486,"children":547},[548],{"type":430,"value":549},"Achieving Continuous Integration in Sales: Frequent Synchronization of CRM and ERP Systems",{"type":427,"children":551},[552],{"type":430,"value":553},"The common thread that runs through all these challenges is the need for frequent and seamless synchronization between CRM and ERP systems. Traditional, periodic synchronization—perhaps once a week or once a month—is no longer sufficient. SaaS businesses operate in real-time, and to manage high-quality revenue, systems must communicate continuously.",{"type":427,"children":555},[556],{"type":430,"value":557},"This is where the analogy to Continuous Integration/Continuous Delivery (CI/CD) comes into play. Just as in software engineering, where small, frequent code integrations lead to higher-quality software, small, frequent data integrations between CRM and ERP systems can lead to higher-quality revenue deals. More frequent data exchanges allow sales teams to receive real-time feedback on margin scores, customer health, and upsell potential, empowering them to adjust strategies and tactics dynamically.",{"type":427,"children":559},[560],{"type":430,"value":561},"For instance:",{"type":440,"style":441,"children":563},[564,572,581,590],{"type":444,"children":565},[566],{"type":427,"children":567},[568,570],{"type":430,"marks":569,"value":240},[432],{"type":430,"value":571},": Regular updates on deferred revenue should be visible to the sales team for accurate forecasting.",{"type":444,"children":573},[574],{"type":427,"children":575},[576,579],{"type":430,"marks":577,"value":578},[432],"Margin Scores",{"type":430,"value":580},": Continuous feedback on deal profitability ensures that sales reps are building the right deals early in the process, avoiding end-of-year cost-cutting measures.",{"type":444,"children":582},[583],{"type":427,"children":584},[585,588],{"type":430,"marks":586,"value":587},[432],"Customer Health Scores",{"type":430,"value":589},": Frequent syncs of customer satisfaction data from ERP and customer success tools ensure that sales and success teams stay informed about churn risks.",{"type":444,"children":591},[592],{"type":427,"children":593},[594,597],{"type":430,"marks":595,"value":596},[432],"Cost Data",{"type":430,"value":598},": Continuous integration ensures that the most up-to-date cost data - Cloud and AI costs in particular - is available during deal negotiations, enabling better decision-making.",{"type":427,"children":600},[601],{"type":430,"value":602},"By implementing a CI/CD-like approach in sales, SaaS companies can proactively manage deal quality, boost profitability, and create a feedback loop that drives continuous improvement across the revenue cycle.",{"type":485,"level":486,"children":604},[605],{"type":430,"value":606},"Conclusion: Integrated Systems for High-Quality Growth",{"type":427,"children":608},[609],{"type":430,"value":610},"For SaaS companies, maintaining high-quality growth is a multifaceted challenge that requires real-time data and cross-functional collaboration. By tightly integrating CRM and ERP systems and embedding a Cloud and AI cost management capability, businesses can ensure that deals are not only profitable but also recurring, extensible, and sticky.",{"type":427,"children":612},[613],{"type":430,"value":614},"Introducing margin scoring early in the sales process and aligning sales incentives with profitability targets will shift the focus toward building high-quality deals. This continuous integration of data and feedback between CRM and ERP systems empowers SaaS companies to manage growth more intelligently, minimizing churn and maximizing profitability.",{"type":427,"children":616},[617],{"type":430,"value":618},"Investing in frequent synchronization between these systems will enable SaaS companies to make better, data-driven decisions at every stage of the deal cycle—from the initial quote to ongoing customer success. ",{"type":427,"children":620},[621],{"type":430,"marks":622,"value":623},[432],"Stefan Sigg",[],"fEy2gUcmQjaBmzV25wFKdQ","ensuring-high-quality-growth-in-saas-part-ii","2024-10-16",{"name":623,"photo":629},{"url":630},"https://www.datocms-assets.com/160976/1750880209-steffan_sigg.jpeg",{"responsiveImage":632},{"src":633,"width":634,"height":635,"alt":12,"base64":636},"https://www.datocms-assets.com/160976/1751408405-e3b010_2375a0e457c249d2b8e48a79cdfc6294-mv2-jpg.avif?fit=fillmax&h=1050&w=1400",1400,787,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoTDwgLCg0ODg4NDQ0NFhENDQ0YFxUZGBYTFiEmHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHDscFhw7Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAAAwECBP/EAB8QAAEEAQUBAAAAAAAAAAAAAAEAAwQyAhMUISIxEf/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAERAv/aAAwDAQACEQMRAD8A1uNxnWvQltRIoxsEMwhoWUYROD2KrVCcdHYsRRjZCpsR8uUIOmqKynD/2Q==",{"bgColor":638},"tan","Synchronizing Sales and Finance for Sustainable Growth\n\nThis is a continuation of Part I , where I elaborated on the ever increasing importance of Cloud and AI costs in modern businesses and the four pillars of high-quality SaaS revenue:",{"name":641,"slug":642},"Insight","insight",{"footerCallout":644},{"headline":91,"intro":91,"cta":12,"image":12},{"allPosts":646},[647,662,678],{"__typename":104,"id":648,"title":649,"slug":650,"publishDate":651,"category":12,"author":652,"image":654,"accentColor":658,"intro":660,"tag":661},"R32ZYjm3R3eGuie5EZrT2w","Ensuring High-Quality Growth in SaaS - Part I","ensuring-high-quality-growth-in-saas-part-i","2024-10-15",{"name":623,"photo":653},{"url":630},{"responsiveImage":655},{"src":656,"width":634,"height":635,"alt":12,"base64":657},"https://www.datocms-assets.com/160976/1751408590-e3b010_4126fc6abf554ca1989d7fefd07aa967-mv2-jpg.avif?fit=fillmax&h=1050&w=1400","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoLDh0QFRUVDiYSDR0dGhUqGBYfFhUaHysjGh0oHR0WJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFhw7Oy8vLy8vOy8vLy8vLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAACBAYA/8QAHhAAAQQCAwEAAAAAAAAAAAAAAQACBAUDEgYTIRH/xAAVAQEBAAAAAAAAAAAAAAAAAAAFAf/EABkRAQACAwAAAAAAAAAAAAAAAAIAAwEREv/aAAwDAQACEQMRAD8Aba7FaQNdh6jj8WYyE54KhK26kR4f1pKoYXKJb4WpUqrOFJe3qDYVvSwgLJWda5cmEkrJsYPMGSe5/9k=",{"bgColor":659},"blue","Synchronizing Sales and Finance for Sustainable Growth\nIn the highly competitive SaaS landscape, growth remains the dominant objective—by far. However, it may not be as all-encompassing as it was five years ago due to rising interest rates—certainly true for more mature \"scale-up\" companies.",{"name":641,"slug":642},{"__typename":104,"id":663,"title":664,"slug":665,"publishDate":666,"category":12,"author":667,"image":671,"accentColor":675,"intro":676,"tag":677},"dS12pjqFSrC6Aa1GMRjDSQ","SaaS ERP Simplified: Lensing’s In-System Development and Git-Like Branching","saas-erp-simplified-everest-s-in-system-development-and-git-like-branching","2024-10-13",{"name":668,"photo":669},"Franz Faerber",{"url":670},"https://www.datocms-assets.com/160976/1750880257-franz.jpeg",{"responsiveImage":672},{"src":673,"width":634,"height":635,"alt":12,"base64":674},"https://www.datocms-assets.com/160976/1751408814-e3b010_3925054e9ac6494a8bc1f67fdcb9c96f-mv2-jpg.avif?fit=fillmax&h=1050&w=1400","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgXDQ0VDg4LDQ4ODh0KFg0OFxUZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NHC8oFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUD/8QAHhAAAgICAgMAAAAAAAAAAAAAAgMAEQEEITEFEhT/xAAWAQEBAQAAAAAAAAAAAAAAAAADAgH/xAAWEQEBAQAAAAAAAAAAAAAAAAAAAQL/2gAMAwEAAhEDEQA/AKCNFCw7mhJV61ca1dLBjyUaLxi8DdzNIiZ8Ssru4Si3SEVcZhDPI//Z",{"bgColor":659},"In the previous post, we explored the differences between inside-out development and Git-like version control in ERP systems, emphasizing the importance of choosing the right approach. Today, we dive deeper into Lensing ERP’s unique methodology for developing business applications—a system designed to offer the best of both worlds.",{"name":641,"slug":642},{"__typename":104,"id":679,"title":680,"slug":681,"publishDate":682,"category":12,"author":683,"image":685,"accentColor":690,"intro":692,"tag":693},"TWYJz_QXQTCg87OC59ps3A","Why SaaS Companies Struggle with Traditional Business Systems","why-saas-companies-struggle-with-traditional-business-systems","2024-10-09",{"name":623,"photo":684},{"url":630},{"responsiveImage":686},{"src":687,"width":634,"height":688,"alt":12,"base64":689},"https://www.datocms-assets.com/160976/1751409773-e3b010_81480a09f2a645a9bc0346fabe2a6a9e-mv2-jpg.avif?fit=fillmax&h=1050&w=1400",785,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoUCAgLEAoNDhgNCw0NEhUNDQsNFxMxGBYTFhUaKysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoMHC8oIh07Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAAECAwb/xAAcEAACAgMBAQAAAAAAAAAAAAAAAgEDERIxQQT/xAAWAQEBAQAAAAAAAAAAAAAAAAAFBgD/xAAZEQACAwEAAAAAAAAAAAAAAAAAAwESEwX/2gAMAwEAAhEDEQA/AMlLKvpZGjqDNXmekmTVYxIvrIq7ptqHUU146Ib402XojbSTbOi20n//2Q==",{"bgColor":691},"red","Unveiling the Pain Points in Subscription Business Management\nIn the dynamic world of SaaS, effective ERP systems are the backbone for scaling, managing finances, and navigating complex revenue structures. However, traditional ERP systems often become bottlenecks for subscription-based SaaS businesses. ",{"name":641,"slug":642},{"global":695},{"footerCallout":696},{"headline":697,"intro":698,"cta":699,"image":704},"See how Lensing\ncan transform\nyour operations","Discover how Lensing empowers finance and operations leaders to \ndrive faster growth, smarter decisions, and stronger margins.",{"buttons":700},[701],{"label":702,"internal":703,"external":91,"style":92},"Try Lensing",{"__typename":90},{"url":162,"width":163,"height":164,"alt":12,"title":12,"responsiveImage":705},{"srcSet":166,"webpSrcSet":167,"sizes":168,"src":162,"width":163,"height":164,"aspectRatio":169,"alt":12,"title":12,"base64":170},{"articleSidebar":707},{"cta":708},{"buttons":709},[710],{"label":711,"internal":712,"external":91,"style":92},"Get started",{"__typename":90},{"allNewsPosts":714},[715,730,756],{"__typename":716,"title":717,"slug":718,"publishDate":719,"tag":720,"image":722,"logo":727,"accentColor":729,"intro":91,"externalLink":91,"media":12},"NewsPostRecord","Everest reveals new name, Lensing, customers with combined revenues over $1B in 20+ countries using their AI ERP","everest-reveals-new-name-lensing","2026-08-04",{"name":721,"slug":359},"Press",{"responsiveImage":723},{"src":724,"width":725,"height":725,"alt":12,"base64":726},"https://www.datocms-assets.com/160976/1785375186-press-release-3-2.png?fit=fillmax&h=1050&w=1400",1050,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFRUXExgPDQ0QDhgWDQ0OFxUZGBYTFhYaHyslHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHQ8QHC8dIh0vLy8vLy87LzUvNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABgAGAMBIgACEQEDEQH/xAAZAAEAAgMAAAAAAAAAAAAAAAAAAwcCBQb/xAAdEAACAwADAQEAAAAAAAAAAAABBAACAwYRIRIF/8QAFwEBAAMAAAAAAAAAAAAAAAAAAQACA//EABoRAQEAAgMAAAAAAAAAAAAAAAEAEhMCAwT/2gAMAwEAAhEDEQA/AK1XVWtj3I9MFxXwGdxlx1OixmanGE9QSRB7m0POVcMClaeVMSxHuN/n0p18iJNrOm3188aKmYqMr55GIi8SmTRmy7VjERHEq5N//9k=",{"url":728},"https://www.datocms-assets.com/160976/1784826027-lensing-favicon.png",{"bgColor":91},{"__typename":716,"title":731,"slug":732,"publishDate":733,"tag":734,"image":735,"logo":740,"accentColor":742,"intro":744,"externalLink":91,"media":745},"Bloomberg Daybreak Europe interviews Franz Faerber of Lensing","bloomberg-daybreak-europe-interviews-franz-faerber-of-everest-systems","2025-06-24",{"name":721,"slug":359},{"responsiveImage":736},{"src":737,"width":738,"height":725,"alt":12,"base64":739},"https://www.datocms-assets.com/160976/1751981162-franz.png?fit=fillmax&h=1050&w=1400",1387,"data:image/png;base64,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",{"url":741},"https://www.datocms-assets.com/160976/1752774855-bloomberg_daybreak.png",{"bgColor":743},"green","In an exclusive interview with Tom Mackenzie of Bloomberg Daybreak, Lensing Co-CEO Franz Faerber shares how the company is reinventing ERP from the ground up to challenge legacy giants like SAP and Oracle. He also explores the transformative role of AI in modern business and the rapidly evolving enterprise software landscape.",{"__typename":746,"video":747},"MediaVideoRecord",{"file":748,"external":12,"loopClip":12,"thumbnail":12},{"video":749},{"muxPlaybackId":750,"title":12,"width":751,"height":752,"thumbhash":753,"blurUpThumb":754,"thumbnailUrl":755},"HH01adSlLn181vNwOvmkpq6AKnTHQS00Sg",1920,1076,"3vYNFIRjeXpuh4eAiHoIc+YzCA==","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQ4LDhgQDg0VDh0RHxENFyQZHRYTFhUqKysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7Ly8vOzsvOzsvLy8vLzUvLzs7OzU1Ly8vOzUvLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABQcG/8QAHxAAAQMEAwEAAAAAAAAAAAAAAgABBAUGEUEDIWET/8QAFgEBAQEAAAAAAAAAAAAAAAAABAMA/8QAGhEAAQUBAAAAAAAAAAAAAAAAAgABAyExEf/aAAwDAQACEQMRAD8AUtTSOWPe1qOGmkAcb5UoK7pw8zGOvU2C/Z/zDpMlO1mGPmKoVaGZ00WzpCnE2/6g8MWwhWE6QijB3xf/2Q==","https://image.mux.com/HH01adSlLn181vNwOvmkpq6AKnTHQS00Sg/thumbnail.jpg",{"__typename":716,"title":757,"slug":758,"publishDate":759,"tag":760,"image":12,"logo":763,"accentColor":765,"intro":766,"externalLink":91,"media":12},"Strengthening Security Through Partnership: How Lensing and Hackrate Collaborate to Protect the Lensing ERP Platform","hackrate-collaboration","2025-04-01",{"name":761,"slug":762},"Collaboration","collaborations",{"url":764},"https://www.datocms-assets.com/160976/1752688760-hackrate.png",{"bgColor":691},"In today's digital landscape, where cyber threats evolve at an alarming pace, robust security measures are no longer optional for business-critical applications. For ERP systems that manage sensitive financial, operational, and customer data, security vulnerabilities can lead to devastating consequences.",1785826236945]