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Eventually, he sold the entire business to prove it out.",{"name":554,"slug":555},{"__typename":456,"id":599,"title":600,"slug":601,"publishDate":602,"category":603,"author":604,"image":606,"accentColor":610,"intro":611,"tag":612},"G-wkBDSETDuS53IplbWn1g","A look inside NYT’s media transformation success","a-look-inside-nyts-media-transformation-success","2026-05-26",{"id":391,"name":389,"slug":390},{"name":544,"photo":605},{"url":546},{"responsiveImage":607},{"src":608,"width":593,"height":489,"alt":12,"base64":609},"https://www.datocms-assets.com/160976/1786496380-lensing-article-4-tales-nyt-transformation-thumbnail.jpg?fit=fillmax&h=1050&w=1400","data:image/jpeg;base64,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",{"bgColor":492},"In 2014, The New York Times was struggling. Tech platforms were lifting its journalism for “content.” Digital entrants like BuzzFeed and HuffPost were stealing readers. The paper’s transformation into a digital publishing powerhouse was a miracle. It owed that to one woman.",{"name":554,"slug":555},{"__typename":456,"id":614,"title":615,"slug":616,"publishDate":617,"category":618,"author":619,"image":623,"accentColor":627,"intro":628,"tag":629},"CfCVA2noRdWCSVMD2-sCjQ","A connected CxO's guide to real-time revenue intelligence","how-to-go-from-silos-to-real-time-revenue-intelligence","2026-05-07",{"id":391,"name":389,"slug":390},{"name":620,"photo":621},"Dharmesh Patel",{"url":622},"https://www.datocms-assets.com/160976/1778190661-dharmesh-patel-headshot.png",{"responsiveImage":624},{"src":625,"width":593,"height":489,"alt":12,"base64":626},"https://www.datocms-assets.com/160976/1786496499-lensing-article-dharmesh-patel-thumbnail.jpg?fit=fillmax&h=1050&w=1400","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBESDRAVDhgQCA0NDRENFg4OFxgaGBYTFiEaHysjGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4NEy8dFhwvNS8vLy8vLy8vLy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABMAGAMBIgACEQEDEQH/xAAaAAEAAgMBAAAAAAAAAAAAAAAABAYDBQcC/8QAIBAAAgIBAwUAAAAAAAAAAAAAAAECAwQREnEFFBVRYf/EABgBAAIDAAAAAAAAAAAAAAAAAAECAAME/8QAGBEBAAMBAAAAAAAAAAAAAAAAAAERMQL/2gAMAwEAAhEDEQA/AOluye8kUWtJtmKTTmerNY48mvROrsyNVkKzOaBocPKsfVZL6C6ImgWfRbyRYl2k+ABJ1FSwIry8+QAaOcB//9k=",{"bgColor":579},"For the past decade, enterprise software companies operated on a comforting fiction that annual contracts, quarterly board decks, and a well-tuned Salesforce instance were sufficient infrastructure to scale a SaaS business. That fiction is now expensive.",{"name":554,"slug":555},{"__typename":456,"id":631,"title":632,"slug":633,"publishDate":634,"category":635,"author":636,"image":640,"accentColor":644,"intro":645,"tag":646},"DDh4D2G7Ru28Bb4JItdrhg","What SaaS CFOs need to know about running profitable professional services","saas-cfos-profitable-professional-services","2026-04-22",{"id":391,"name":389,"slug":390},{"name":637,"photo":638},"Ahad Arain",{"url":639},"https://www.datocms-assets.com/160976/1774479035-ahad-headshot-2.png",{"responsiveImage":641},{"src":642,"width":593,"height":489,"alt":12,"base64":643},"https://www.datocms-assets.com/160976/1786502805-lensing-article-pro-services-thumbnail.jpg?fit=fillmax&h=1050&w=1400","data:image/jpeg;base64,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",{"bgColor":492},"The goal of many professional services teams is not, initially, to be profitable. It is to help the company reach product market fit by making customers successful, and to do whatever is necessary. But these teams go through phases and eventually must cover their costs. 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It has become increasingly difficult to predict, prepare, or govern at a global scale—so the premium on doing so has risen. Dramatically. ",{"name":554,"slug":555},{"__typename":456,"id":664,"title":665,"slug":666,"publishDate":667,"category":668,"author":669,"image":671,"accentColor":675,"intro":676,"tag":677},"YpPfai3WQUOSl7ilhwUO8g","How to manage your ERP \"complexity debt\"","manage-erp-complexity-debt","2026-03-05",{"id":391,"name":389,"slug":390},{"name":544,"photo":670},{"url":546},{"responsiveImage":672},{"src":673,"width":593,"height":489,"alt":12,"base64":674},"https://www.datocms-assets.com/160976/1786504142-lensing-article-complexity-debt-thumbnail.jpg?fit=fillmax&h=1050&w=1400","data:image/jpeg;base64,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",{"bgColor":579},"As you grow, your financial systems become complex. 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Their job descriptions have grown 19% longer, and they are contributing more project-level financial strategies earlier on in the business planning cycle.",{"name":554,"slug":555},{"__typename":456,"id":693,"title":694,"slug":695,"publishDate":696,"category":697,"author":698,"image":702,"accentColor":706,"intro":708,"tag":709},"E-j4nHXCR3uUW913bbvzlw","10 physical goods companies that launched a successful subscription","10-physical-goods-companies-that-launched-a-successful-subscription","2026-01-09",{"id":391,"name":389,"slug":390},{"name":699,"photo":700},"Piyush Shah",{"url":701},"https://www.datocms-assets.com/160976/1768249124-piyush-shah-headshot.jpeg",{"responsiveImage":703},{"src":704,"width":593,"height":489,"alt":12,"base64":705},"https://www.datocms-assets.com/160976/1786506498-lensing-article-successful-subscription-thumbnail.jpg?fit=fillmax&h=1050&w=1400","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhEOEQgSEA8QExENDQ0OFRULDQ0YFxMdGCIVFiEdICslHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDAoHR01Ly81Ly81Ly8vLy8vLy8vLy81Ly8vLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABMAGAMBIgACEQEDEQH/xAAaAAEAAgMBAAAAAAAAAAAAAAAAAwUCBAcB/8QAHhAAAgEEAwEAAAAAAAAAAAAAAAECAxESMQQTFAX/xAAYAQACAwAAAAAAAAAAAAAAAAAEBQEDBv/EABsRAAEFAQEAAAAAAAAAAAAAAAABAgMEMRQT/9oADAMBAAIRAxEAPwDlrUpskpcbKZjGWJYcFxmyJHuQtq1436p55UkDZq2y2Ab1cNeGMqa6sif5zYAbMJqOktVvs2AAE0CYf//Z",{"bgColor":707},"yellow","Subscriptions are great for all the reasons low-margin recurring revenue is great—you can plan against it, the marginal costs are (often) low, and it diversifies your revenue. ",{"name":554,"slug":555},{"__typename":456,"id":711,"title":712,"slug":713,"publishDate":714,"category":715,"author":716,"image":720,"accentColor":724,"intro":725,"tag":726},"RiXwTzAdSwGKHTC8RT2TnQ","How to launch a subscription service step-by-step","how-to-launch-a-subscription-service-step-by-step","2026-01-08",{"id":391,"name":389,"slug":390},{"name":717,"photo":718},"Sophie Dwyer, Senior Solutions Consultant, Lensing",{"url":719},"https://www.datocms-assets.com/160976/1767991814-sophie-dwyer.jpeg",{"responsiveImage":721},{"src":722,"width":593,"height":489,"alt":12,"base64":723},"https://www.datocms-assets.com/160976/1786506696-lensing-article-launch-subscription-thumbnail.jpg?fit=fillmax&h=1050&w=1400","data:image/jpeg;base64,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",{"bgColor":707},"We believe the future belongs to finance teams that can iterate, test, and support many business models and currencies. That’s why it’s so important that all companies—especially those that manufacture and sell goods—be able to experiment with high-margin subscription offerings.",{"name":554,"slug":555},{"__typename":456,"id":728,"title":729,"slug":730,"publishDate":731,"category":732,"author":733,"image":735,"accentColor":739,"intro":740,"tag":741},"CD7o0_vGTqWIBuTQIXULYg","Should you launch a subscription when you sell physical goods?","why-launch-subscription-physical-goods-company","2026-01-07",{"id":391,"name":389,"slug":390},{"name":717,"photo":734},{"url":719},{"responsiveImage":736},{"src":737,"width":593,"height":489,"alt":12,"base64":738},"https://www.datocms-assets.com/160976/1786505577-lensing-article-finance-ai-team-thumbnail.jpg?fit=fillmax&h=1050&w=1400","data:image/jpeg;base64,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",{"bgColor":707},"Pick any two public companies where one primarily sells physical goods and the other sells software. Compare their gross margins. The difference is usually clear.",{"name":554,"slug":555},1792672054831]